Expertise
Search visibility built by developers.
Inside Web improves the visibility of Belgian companies on Google through technical, semantic and measurable search optimisation. Because we also build the sites, we fix problems at source instead of writing recommendations that quietly gather dust in a PDF.
technical, semantic and competitive.
speed, indexing, structured data, architecture.
topic clusters, pillar pages, writing.
Google Business Profile and local pages that are genuinely useful.
First place within a fortnight. Those who promise it generally have a very good salesperson and a very poor retention rate.
(SEO)
The first effects usually appear after three to six months, depending on the competition, the site's history and the scale of the corrections. Technical gains can come faster; authority is built over time.
A serious audit covers indexing, speed, URL structure, internal linking, structured data, content quality, keywords, inbound links and the competition. It ends in a prioritised action plan, not a list of 200 warnings.
Google Ads brings traffic immediately, for as long as the campaign runs. SEO builds lasting visibility. The two complement each other: advertising tests the keywords, SEO establishes presence over time.
The most common causes are a page that is not indexed, a technical block, content that is too thin, stronger competition or a lack of inbound links. An audit identifies the real cause within days.
It covers everything that lets search engines crawl, understand and index a site: speed, rendering, structure, markup, sitemap, redirects and structured data. It is the foundation without which content does not perform.
By optimising your Google Business Profile, gathering customer reviews regularly, keeping your contact details consistent across the web, and creating local pages that are genuinely useful rather than copies with the town name swapped.
Only if it is badly prepared. With a URL map, 301 redirects, the content that performs kept in place and proper monitoring after launch, a rebuild generally improves search visibility.
Google does not penalise content because AI helped produce it, but because it is useless, generic or mass-produced to game the rankings. Content that is reviewed, enriched by real expertise and genuinely useful continues to perform.
Yes. Generative engines lean heavily on pages that are well ranked and well structured. Good SEO is the foundation of GEO; the two are worked on together.
Through positions on the target queries, organic traffic, the conversions that traffic produces, and visibility in generated answers. We report on business indicators, not only on ranking charts.
Yes, through our Visibility service, which combines SEO and GEO: technical monitoring, content production, continuous optimisation and regular reporting.
A first conversation with no strings attached. One of the team gets back to you within 24 working hours.