Why most SEO audits achieve nothing.
An automated tool always finds hundreds of “errors”: overlong tags, images without alternative text, redirects. Delivered as they are, they drown out the two or three problems genuinely holding your visibility back. The report ends up in a folder, and nothing changes.
A good audit does not list everything that is imperfect. It says what to fix first.
What we examine.
Indexing
Pages indexed or excluded in Search Console, robots.txt, sitemap, canonicals, redirects and orphan pages.
Technical health
URL structure, how content renders, markup, structured data, language versions and server errors.
Performance
Core Web Vitals measured on the pages that matter, on mobile as well as on desktop.
Content
Fit with search intent, pages that are too thin, duplicated or outdated content.
Structure and internal linking
Page architecture, depth, internal links and how authority flows towards your strategic pages.
Keywords and competition
Current positions, untapped opportunities, competing pages that outrank you and why.
The problems we find most often.
| Problem | What happens | Impact |
|---|---|---|
| Important pages not indexed | Google simply does not show them | High |
| Cannibalisation | Several pages target the same query and compete with each other | High |
| Content rendered only in JavaScript | Search engines see an empty or incomplete page | High |
| Broken redirects after a rebuild | The search history built up is lost | High |
| Slow pages on mobile | Visitors lost and weaker experience signals | Medium |
| Weak internal linking | Strategic pages receive little authority | Medium |
How we work.
- 01
Set the objectives
Which pages have to generate enquiries or sales, on which queries and in which geographic areas.
- 02
Gather the data
Access to Google Search Console and to your analytics, a full crawl of the site and an analysis of current positions.
- 03
Technical and editorial analysis
Every finding is checked by hand, so the false alarms of automated tools are set aside.
- 04
Prioritise
Each action is ranked by expected impact and by the effort required, starting with the quick wins.
- 05
Present the findings
A meeting to talk them through, with a clear action plan your team or ours can carry out.
What you receive.
A prioritised action plan
Actions ranked by impact and effort, with what to do, where, and why.
A picture in figures
Pages indexed, positions, organic traffic and performance, as a measurable starting point.
A competitive analysis
What the sites outranking you on your main queries are doing.
Findings talked through
A meeting to explain what we found and answer your questions, without needless jargon.
With an eye on what comes next.
A modern SEO audit no longer looks at Google alone. The same foundations — clear content, a solid structure and structured data — also govern your presence in AI answers. That is why we can extend the audit with a GEO component. For an immediate first diagnosis, our online audit tool already gives an overview within seconds.