GEO agency: visibility in generative AI search engines

GEO, or Generative Engine Optimisation, covers the practices that increase the likelihood of a company being mentioned and cited in the answers of generative AI such as ChatGPT, Gemini, Perplexity and Google's AI Overviews.

No, it extends it. Generative engines rely largely on content that is well indexed and well structured. Without solid SEO, GEO has little to work with; without GEO, SEO loses part of the visibility that is moving towards generated answers.

By publishing clear content that answers your customers' questions directly, keeping the information about your company consistent everywhere on the web, earning mentions on reliable third-party sources, and making your site technically accessible to the crawlers.

No, not in the organic answers. Citation depends on the quality, the clarity and the reputation of the sources. That is precisely what GEO works on.

Chiefly ChatGPT, Google Gemini and the AI Overviews, Perplexity, Microsoft Copilot and Claude. Their sources and their behaviour differ: a GEO strategy covers them together rather than one alone.

We define a set of real questions your customers ask, test them regularly against the main assistants, and track the citation rate of your company and your competitors over time.

Technical and content corrections can take effect within weeks on engines that consult the web in real time. Presence in a model's general knowledge builds more slowly, at the pace of its updates.

A picture of what AI currently says about your company, a comparison with your competitors, an analysis of your content, your structured data, the consistency of your entity and your site's accessibility to crawlers, together with a prioritised action plan.

It is not essential: no major engine has committed to using it and Google has said it does not consult it. Putting one in place costs almost nothing, however, so we add it as a complement without treating it as a main lever.

If you want to be cited, yes, at least those belonging to engines that display sources. We check that your robots.txt and your firewall are not blocking those crawlers by accident.

Yes. It describes your company, your services, your addresses and your answers to frequent questions explicitly, which reduces ambiguity and makes your content easier for engines to interpret correctly.

Yes. Users increasingly ask an assistant to recommend a provider near them. A well-kept Google Business Profile, regular reviews and consistent information weigh directly on those recommendations.