WordPress, yes. WordPress assembled, no.
WordPress powers more than 40 % of the web. Its great strength is also its trap: you can put a site together in an afternoon with a theme bought online, a page builder and thirty or so plugins. It works. For a while. Then come the slowdowns, the conflicts between plugins, the vulnerabilities, the updates nobody dares run any more, and the “unavoidable” rebuild three years later.
We use WordPress for what it does remarkably well: an admin area your team masters, and a solid ecosystem. And we refuse what weakens it: the endless stacking.
What we do.
Themes written from scratch
No purchased theme, no page builder. The code that loads matches exactly what your site displays.
Fewer plugins, more code we control
Forms, filters, content blocks, API integrations, technical SEO: what others install, we develop. We keep only a handful of proven plugins, and only where they add real value.
An admin area designed for your team
Clear fields, structured templates, and no drag-and-drop that lets somebody break the layout at five on a Friday.
Optimisation at the right level
Caching, compression, security headers and redirects handled on the server whenever that works better than a plugin.
Why we remove most plugins.
Performance
Every plugin adds scripts, styles and queries, often on every page. A bespoke theme loads only what is needed: better Core Web Vitals, better search visibility, better conversion.
Security
According to Patchstack, more than 90 % of WordPress vulnerabilities come from plugins rather than from the core. Fewer doors, fewer ways in.
Dependability
No conflicts between plugins, and no third-party update that breaks a critical feature.
Longevity
A plugin can be abandoned, bought out or change its business model overnight. Your code belongs to you and evolves step by step instead of being rebuilt every three years.
Bespoke theme or page builder: the honest comparison.
| Criterion | Bought theme + page builder | The Inside Web approach |
|---|---|---|
| Page weight | Heavy, generic code | Light, purpose-written code |
| Attack surface | Wide (20 to 40 plugins) | Narrow |
| Updates | Risky | Under control |
| Room to grow | Limited by the theme | No functional ceiling |
| Realistic lifespan | 2 to 3 years | 5 years and beyond, through successive releases |
With an eye on what comes next.
A clean WordPress is ready for what follows: exposed through an API to feed a mobile application, connected to Odoo, structured for generative search engines, or decoupled into a headless setup the day the project calls for it.