Custom WordPress

Bespoke WooCommerce shop development in Belgium

A shop that sells. Not a theme that crawls.

Inside Web builds bespoke WooCommerce online shops for Belgian retailers and brands. A theme written for your catalogue, a streamlined checkout, payment methods that suit the Belgian market and an optional connection to Odoo: a shop that is fast, secure, and that your team runs day to day without depending on a stack of plugins.

WooCommerce, the right foundation. Provided you do not weigh it down.

WooCommerce turns WordPress into a complete shop: catalogue, stock, orders, customers, promotions. It is open source, thoroughly proven, and it keeps you the owner of your shop, your data and your customers, with no commission paid to a platform.

Its weak point is well known: every new requirement is quickly met with one more plugin. Filters, delivery, invoicing, loyalty, accounting exports… An “assembled” shop can easily pass fifty plugins, with the slowdowns and conflicts that follow. We apply the same rule to WooCommerce as to WordPress: the strict minimum in plugins, everything else developed to measure.

What we do.

  • A bespoke e-commerce theme

    product pages, listings and filters designed for your catalogue, not for a generic one.

  • A streamlined checkout

    fewer steps, fewer fields, fewer abandoned baskets.

  • Payment methods suited to Belgium

    Bancontact, cards, Apple Pay and Google Pay through Stripe or Mollie.

  • Tax and invoicing

    Belgian and European VAT, the OSS one-stop shop for distance selling within the Union, and compliant invoices.

  • Delivery

    zones, carriers, click and collect, costs calculated by your own rules.

  • A connection to Odoo

    products, stock, orders and customers kept in step with your management system.

  • Sales tracking

    Google Analytics 4 e-commerce, advertising conversions, dashboards.

Why a bespoke shop sells better.

  • Speed

    Every extra second of loading loses buyers, particularly on mobile. A bespoke theme loads only what the page displays.

  • Trust

    A shop that is clean, fast and consistent with your brand reassures people at the moment of payment. A generic theme is recognisable, and not in a good way.

  • Security

    A shop handles customer data and orders. Every superfluous plugin is one more door to watch.

  • Search visibility

    Structured product pages, Product data for Google, categories designed around search: e-commerce SEO is built into the code, not bolted on afterwards.

WooCommerce, Shopify or Odoo: the honest comparison.

Bespoke WooCommerceShopifyOdoo e-commerce
OwnershipComplete: code, data and customers are yoursA hosted proprietary platformBuilt into your ERP
CustomisationNo ceilingLimited to the platform's frameworkStrong, through modules
Content and SEOExcellent, thanks to WordPressAdequateAdequate
Stock and B2B managementGood, excellent with OdooGoodExcellent
Best suited toBrands built on content and experienceA quick start on a simple catalogueBusinesses where management is central

There are no bad platforms, only badly chosen ones. If your complexity sits in the management side, we will point you towards Odoo. If it sits in both, we connect WooCommerce to Odoo.

With an eye on what comes next.

A well-built WooCommerce shop grows with you: a mobile application on the same catalogue, an AI assistant advising your customers, a B2B area with its own pricing, or an opening into new countries. The foundation stays the same; only the features are added.

Your questions.

(WooCommerce shops)

What is WooCommerce?

WooCommerce is WordPress's open source e-commerce plugin. It lets you manage a catalogue, stock, orders, customers and online payments straight from the WordPress admin area, with no commission paid to a platform.

Does WooCommerce suit both a small shop and a large catalogue?

Yes, provided it is properly built. A shop with a few dozen products and a catalogue of several thousand references both work very well with a light theme, suitable hosting and an optimised database.

Which payment methods can we offer in Belgium?

Bancontact, Visa and Mastercard, Apple Pay, Google Pay and bank transfer, through providers such as Stripe or Mollie. Inside Web sets up the methods your customers actually use, in Belgium and abroad.

Does WooCommerce handle European VAT?

Yes. WooCommerce handles VAT rates by country and can be configured for the OSS one-stop shop, which simplifies VAT reporting for distance selling to consumers within the European Union.

Can WooCommerce be connected to Odoo?

Yes. Inside Web synchronises products, prices, stock, customers and orders between WooCommerce and Odoo. The shop stays fast and editorially free, while management and invoicing are centralised in Odoo.

Why not use a purchased WooCommerce theme?

Because it loads code written for every conceivable use, which slows the shop down and complicates every change. A bespoke theme is faster, safer and matches your catalogue and your brand exactly.

How many plugins does an Inside Web shop contain?

As few as possible: WooCommerce, the payment provider's module and a handful of proven plugins where they add real value. Filters, blocks, delivery rules and exports are developed to measure.

Will I be able to run my shop myself?

Yes. Products, stock, orders, promotions and content are all managed from the WordPress admin area, with an interface designed around your team. We train the people who run the shop day to day.

Can you take over or rebuild an existing shop?

Yes. We audit the shop, identify the superfluous plugins and the causes of slowness, and then propose either a gradual clean-up or a rebuild. Products, customers, orders and search rankings are preserved.

Will my shop rank well?

It starts on solid ground: fast pages, structured product pages, Product data for Google, categories designed around search and clean URLs. Search visibility is then built over time with content and monitoring.

Is WooCommerce secure for payments?

Yes. Card details do not pass through your shop: they are handled by the certified payment provider. The shop's security then rests on code you control, regular updates and hardened hosting.

WooCommerce or Shopify: which should we choose?

Shopify lets you start quickly on a simple catalogue, within the framework of a proprietary platform. A bespoke WooCommerce shop suits brands that want to control their shop, their data and their content, with no ceiling on customisation.

Let's talk about your project.

A first conversation with no strings attached. One of the team gets back to you within 24 working hours.