Why local matters more than ever.
For a search such as “web agency Wavre”, “plumber Uccle” or “restaurant Nivelles”, Google shows a map and a handful of businesses first, ahead of the ordinary results. Those few places take the lion's share of the calls, directions and visits. And AI assistants increasingly draw on that same information when recommending a provider.
The local customer does not compare ten websites. They ring one of the first three.
What determines local ranking.
Google states that it relies mainly on three criteria for local results. We work on all three.
Relevance
Do your profile and your site match precisely what the person is looking for? Categories, services, descriptions and content.
Distance
How close your premises are to the person searching, or to the location stated in their search.
Prominence
Reviews, mentions on other sites, links, presence in directories: your company's reputation online and offline.
What we do.
Google Business Profile
Primary and secondary categories, services, areas served, opening hours, photos, attributes and regular posts.
A review strategy
A simple process for gathering regular reviews from genuine customers, and professional replies to every one, positive or negative.
Consistent information
The same name, address, telephone number and opening hours everywhere: your site, Google, Bing Places, Apple Business Connect and directories.
Local pages worth having
Pages by area or by service carrying genuine local content, never copies with only the town name changed.
Structured data
LocalBusiness markup: address, contact details, opening hours, areas served and reviews described for search engines.
Visibility in AI
Clear, consistent local information, which AI assistants pick up when asked for a provider nearby.
The Belgian particularity: languages.
In Brussels and along the language border, part of your customer base searches in French or in Dutch. A profile and a site in English alone will miss those searches entirely. We build proper language versions, with the right hreflang tags and content genuinely written for each language rather than run through a machine.
| Search | Language | What it takes to appear |
|---|---|---|
| accountant Brussels | English | An English version for international clients |
| comptable Ixelles | French | A French page and profile, with the right category |
| boekhouder Elsene | Dutch | A Dutch version of the site, with the Dutch name of the municipality |
How we work.
- 01
Local audit
The state of your profile, your positions on the key local searches, your reviews, the consistency of your information and a comparison with your direct competitors.
- 02
Profile optimisation
Categories, services, areas, description, photos and attributes: the profile becomes complete and precise.
- 03
Cleaning up the information
Correcting outdated addresses, numbers and opening hours on the directories and platforms where you appear.
- 04
Content and local pages
Creating or improving the service and area pages on your site, with structured data.
- 05
Reviews and follow-up
Setting up the review process, publishing regularly, and reporting on your positions for local searches.
With an eye on what comes next.
Local search is moving towards voice, maps and AI assistants. In every case the same foundations count: a complete profile, genuine reviews, consistent information and a clear website. Looking after them today means being recommended tomorrow, whether the question is typed into Google or put to ChatGPT.