What an MVP really is.
An MVP, for Minimum Viable Product, is not a cut-price application. It is the smallest version that genuinely solves your users' main problem, solid enough to be used day to day, and simple enough to be delivered quickly.
An MVP is not there to launch a small application. It is there to learn quickly what the big one should contain.
Most applications that fail are not badly developed. They answer a need nobody really had, or pile up features nobody uses. The MVP puts the idea in front of reality before the budget is spent.
What goes into an MVP. And what comes out.
| In the MVP | For later |
|---|---|
| The feature that solves the main problem | The “it would be nice if…” features |
| Simple sign-up and sign-in | Sign-in through five social networks |
| A minimal back office to manage the content | Advanced dashboards |
| Measurement of actual use | Extensive personalisation |
| A polished, dependable interface | Complex animations and effects |
How we build your MVP.
- 01
Scoping workshop
We clarify the problem, the users you are aiming at and the assumption to be tested. Together we decide what belongs in the MVP and what waits.
- 02
User journeys and designs
The key screens are drawn and tested before a single line of code. Changing a design costs far less than changing an application.
- 03
Development in sprints
One codebase for iOS and Android, delivered in short stages. You test each version on your own phone.
- 04
Beta with real users
Distribution to a group of testers through TestFlight on iPhone and Google Play's testing tracks, so problems are fixed before the public launch.
- 05
Publication on the stores
Listings, screenshots, privacy information and submission to the App Store and Google Play, under your own developer account.
- 06
Measure and iterate
Usage, retention, abandoned journeys, user feedback: the data decides what goes into the next version.
A technical foundation built to grow.
Cross-platform
React Native and Expo: one codebase for iOS and Android, faster updates and simpler maintenance.
A back end that scales
An API and a database sized for the MVP, ready to carry growth without rewriting everything.
Back office included
Manage content, users and notifications without going through a developer each time.
Measurement built in
Tracking of screens, key actions and retention from the very first version.
GDPR from the outset
Consent, data minimisation and the privacy information the stores require.
Code that belongs to you
The source code and the store accounts are yours. No hidden dependency.
Who it is for.
Founders and start-ups
Test an app idea with the market before a funding round or a larger investment.
SMEs with an operational need
A field tool, time recording, order taking or job tracking: validate how the team actually uses it.
Brands and retailers
A loyalty scheme, a customer area or mobile ordering: check that customers genuinely take it up.
With an eye on what comes next.
A successful MVP is not thrown away: it becomes version 1. You then add what users actually ask for, a layer of AI, a connection to Odoo or to your online shop, or a complementary web platform. Every step rests on real data rather than on guesswork.